We are Lacrom!

We will pursue your goals by approaching
every single task with pragmatic creativity.

Business
development

  • Online strategy definition: from numbers to implementation

  • Business plan and online PL drafting: goal and metrics
    projection based on the client business

  • Online Brand identity definition

  • Marketing and PR strategy

  • Analysis and optimization of the strategy

Platform
development

  • Analysis and definition of the platform

  • User experience, mock up design and restyling

  • Platform development and content integration

  • Catalogue optimization

  • Plug-in integration

  • Training and support

Conversion marketing

ADWORDS: SEARCH & DISPLAY

  • Analysis and set of Google account

  • Definition of campaign, keywords and target

  • Tracking and monitoring of campaigns set up

  • Adv campaign set up

  • Monitoring and reporting

SOCIAL ADV

  • Analysis and definition of target and
    promotional content

  • Facebook Business Manager activation
    and set of monitoring script

  • Adv content generation

  • Adv campaign activation: awareness,
    conversion and retargeting

  • Optimization, monitoring and reporting

NEWSLETTER PLANNING

  • Definition & implementation of lead acquisition funnel

  • Existing list optimization

  • Newsletter strategy: copy, content, call to action

  • Template definition

  • Campaign implementation and monitoring

SEO

  • Sentiment analysis of the brand online

  • Meta title and description review

  • Static content generation for online pages

  • Internal linking

  • SEO oriented press release and ink building
    from external sites